Brand persona, & the importance of quality social media.
Good brand personality gives a brand a distinct identity, making it clear and memorable to customers or clients.
If you run a business of high quality products or dining, but your social media feels home-made and unprofessional, then whatever you're trying to sell feels less trustworthy as something of high quality. Your brand may be the best, but if it's not perceived that way, you won't attract customers.
Remember; the quality of the story is the most important thing, but if the book's cover doesn't suit it, people are less likely to pick it up.
“In life’ snow globe moments, we’re there when you need us.”
The emotional weight and significance of this commercial was not lost on me, created for Ellenor Hospice, and as such giving it the appropriate care and attention was paramount.
With their trust in my creative vision, the commercial has since been featured on TV and across Cinemas county wide in Kent, and the final commercial is something me & the team are both exceptionally proud of.
Enjoy the 30 second made-for-screens cut here.